Start Social Media Marketing

Start Social Media Marketing

If you’re starting from scratch with your social media strategy, here are the basic steps to get you started −

• Step 1 − Choose your social networks
• Step 2 − Fill your profiles completely, remembering to load in your keywords
• Step 3 − Find your voice and tone
• Step 4 − Pick your posting strategy - how often, when, and what type of content
• Step 5 − Analyze and test
• Step 6 − Automate and engage

Although we’ll be getting into the specifics in the latter half of the tutorial, here are a few things to consider in your general social media strategy.

Facebook tops the list of social media strategy

For many, social media starts with Facebook. Just having a page, however, does not suffice. Sophisticated content marketing is now the way to foster engagement on Facebook. If your business doesn’t have a content marketing strategy or a blog, but wants to maintain a strong Facebook presence, it may be time to create a content marketing strategy for Facebook. We’ll get to know more on this in a subsequent chapter.